Up – About

Up headquarters is the Citadel, a heritage listed building in South Melbourne circa 1911. It's where you'll find us most days creating, thinking, designing, and building.

We spend a lot of our waking hours online with our heads in the cloud or a pair of headphones, but we also share meals together, work out together, ride bikes together, and play competitive Mario Kart. Well some of us do anyway.

Everything with a superpower has an origin story, this is ours:

Dom and Thomo, strategic brain and tech brawn behind Up met in 2007.

An "aha moment" was their shared dream to use tech to help people.

They build a dream team of engineers, designers + imaginers (Ferocia) to bring the vision to life.

They reimagine banking for Bendigo Bank (delivering an award-winning mobile-first platform).

The seed for Up is born and becomes their passion. The team moves fast to build and support Up for people who want a real banking alternative.

By 2016, the banking regulations look to change. Up moves fast, to build tech-led banking, not bank-led tech. The final hurdle is getting a banking licence. They ask their mates Bendigo to be Up's first partner.

MD Marnie Baker falls in love with Up's vision and tech and agrees to partner so Up can launch Australia's first real digital bank. Now people can experience what tech-led, super powered banking feels like.

In 2018 the Up team introduce their digital creation: A world-class super powered banking platform.